The Role of Communication in IPOs

This report prepared by LLORENTE & CUENCA includes the views of journalists, bankers, analysts, managers and PR professionals around communications of IPOs in the Spanish market between 2007 and 2009.

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Significant media interest

An IPO always generates enormous media interest. The amount of interest will depend on the size of the company, the profile of its managers, the recognition enjoyed by the brand and the importance of the company’s shareholders. The critical moment is when the prospectus is approved and filed, as it requires the company to set down the real situation of its business in black and white.

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