The Role of Communication in IPOs

This report prepared by LLORENTE & CUENCA includes the views of journalists, bankers, analysts, managers and PR professionals around communications of IPOs in the Spanish market between 2007 and 2009.

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Messages during the market debut

On the company’s stock market debut there will be positive and negative messages. The former will include such issues as the success of the placement and the recognition of the company’s worth, its courage and long-term outlook. The latter will centre on issues such as the shares falling below placing price or being sold at an insufficient discount

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