The Role of Communication in IPOs

This report prepared by LLORENTE & CUENCA includes the views of journalists, bankers, analysts, managers and PR professionals around communications of IPOs in the Spanish market between 2007 and 2009.

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Reason why of failed operations

There is a reason why flotations fail, which is that companies fail to stem the flow of negative opinions regarding the IPO in general, and the company’s actual business situation in particular. The investment community concludes that the company had to go public in a hurry to solve their financial woes and that its stock market ambitions were therefore a necessity rather than strategic.

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