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The Role of Communication in IPOs

This report prepared by LLORENTE & CUENCA includes the views of journalists, bankers, analysts, managers and PR professionals around communications of IPOs in the Spanish market between 2007 and 2009.

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Journalists’ views in the pre-crisis

In a scenario which was already moving towards a crisis, media stressed the risk factors of such operations and the difficulty experienced by companies and their banks to convince investors of the soundness and benefits of an offering. In the last three years there has been a total of thirteen flotations for a cash value of 10,865 million euros. The IPOs of Criteria and Iberdrola Renovables accounted for 73% of that amount.

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