The Role of Communication in IPOs

This report prepared by LLORENTE & CUENCA includes the views of journalists, bankers, analysts, managers and PR professionals around communications of IPOs in the Spanish market between 2007 and 2009.

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Media reveal IPOs

It is relatively common for the media to reveal an impending IPO prior to its official announcement. However, it is only when the company confirms its intention to go public that the amount of media attention really takes off.

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