The Role of Communication in IPOs

This report prepared by LLORENTE & CUENCA includes the views of journalists, bankers, analysts, managers and PR professionals around communications of IPOs in the Spanish market between 2007 and 2009.

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Importance of listening to online rumours

Cloaked in the anonymity afforded by blogs and opinion forums, top-notch professionals from various fields exchange information, often regarding company valuations and fundamentals. The company needs to painstakingly monitor the information gathered from these channels and do its best to mitigate its effect.

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